A beautiful salon on an iconic corner in Dublin (Fade/Drury) needed to overhaul it’s image after 10 years in business.

We helped the owners reconnect with their brand values and start to recognise their unique position in a noisy market, with a new visual identity and tag line - A Salon With Soul

The word mark incorporates the musical notation for a pause - a fermata - acknowledging the calmer tempo and creative approach at Sit Stil