To mark their triumphal return to Meeting House Square, the Temple Bar Food Market brand needed a shot in the arm. The new logo has a warmth and approachability to it designed to counteract the misconception of farmers markets as elitist. This is further underlined by the gingham bib evokeing picnicing and casual dining. It has a jaunty energy to it. The design is easily applied to banners, bunting and all manner of items used to promote the market. An appetising solution.