The Client - 'Cafe de Cuba', brought Mr & Mrs Stevens in to create a brand for a new espresso blend uniquely tailored for the Irish palate by Buzz Fendall, the renowned 'Bald Barista'. 'Fixx' is a cup of joe for those whose life is measured out in coffeespoons. The logo references 1950's tattoo parlours while the line emphasises the bespoke nature of the blend. The packaging had to be cost effective to produce yet create maximum impact in the highly competitive coffee market. The look and feel of the brand is extended and developed in the website where custom designed menu items and a provocative flash banner further present Fixx as a coffee brand with personality and style.