THE CIVIC
Re-branding a community focused theatre
Positioning, values, mission
Tone of voice
Brand Identity
Collateral
Now twenty one years old, The Civic (theatre) in Tallaght has grown and matured to become a much-loved and highly respected cultural hub.
With a broad and inclusive programme of productions, events, workshops and conferences spanning drama, comedy, music and multicultural offerings this is a truly democratic endeavour. We worked with Artistic Director Michael Barker-Caven and the marketing team to articulate their vision and to realise a new brand identity fit for their progressive purpose.
We worked with Michael-Barker Caven, artistic director, and the marketing team to explore the values and vision for the enterprise.
Our decision to remove ‘Theatre’ from the brand name, and to become simply The Civic reflects a newly confident, colloquial tone for the brand and an acknowledgement of establishment.
THE VISUAL IDENTITY
The logo expresses this by means of bold typography and warm colours. The mark has a 3-dimensionality from the ‘fold’ at the centre of the V, that suggests and open, yet defined space. It has a brave and positive feel. We designed a full suite of versions, in order to fulfil the many needs of the team in the day-to-day running of The Civic.
A suite of custom drawn illustrations adds some fun to the toolkit.
Illustrations by Clara Dudley
A Mascot called ‘Civvie’, made up of letters from the word mark is The Civic’s cheerleader.
In 2018, the year of our rebrand, The Civic staged over 420 performances attracting audiences of over 55,000.
