Presenting a new concept in Irish architecture & building

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Brand development process

Name generation

Brand tag line

Visual Identity

The award winning team at Noji architects have devised an innovative new product to deliver a higher standard of single house builiding in Ireland. We began by working with the team to define the values for this new product and brand position that would help them explain their idea to a broad Irish audience.


Next, we worked on creating a name …. CONOR

Tag line - Build A Better Life…. with client variation ‘Design a Better Life’ (on business cards)


Taking our cue from the accessible, democratic nature of the product, we chose Arial (the world’s most widely available and popular typeface) as the starting point for our wordmark. Employing the visual language of architecture we created ‘rooms’ within the mark, creating different configurations within the space to demonstrate the options presented by the homer model.


The colour palette and ‘patchwork’ scheme is a direct reference to the rural setting homer will operate in.

Homer was launched at The National Ploughing Championships 2019.